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Dual-sided displays optimize window marketing

October 14, 2019

Putting a bright digital display in a storefront or street-level office window can be an effective way to market to passersby and drive foot traffic through the front doors. But using that technology has tended to come with a compromise.

The screens look great from the street, but inside the building, staff and visitors are looking at a flat, dark slab of metal or plastic — the back end of a display or its enclosure.


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The simple way around that has been to install pairs of screens back to back, but between the displays themselves, the mounting hardware and a lot of cables, the results were bulky and hard to manage.

That’s where Astouch dual-sided OLED screens are filling a need. Putting two OLED screens back-to-back in one super-slim enclosure cleans up the display. We’ve also tuned the brightness capabilities of each so the screen facing out to the street — and battling sunlight’s glare — is much brighter than the one facing inside.

Dual sided window displays can transform stores, banks, commercial buildings and many other applications with an outside facing display with a brightness of up to 3000m² (700cd and 1500cd also available), plus an inward facing display with an excellent high contrast and brightness of minimum 400cd/m² (700cd also available).

This ensures that both screens are viewable to their audience no matter what the ambient conditions or usage. Despite being a double-sided display our solution is incredibly slim and lightweight with a depth beginning at an amazing 12mm making them thinner than even most single sided screens. This creates a very sleek looking design.

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Widest range of dual sided displays – high contrast displays from 400cd up to 3000cd brightness and sizes from 43” up to 55”.


Dual Sided Window Display – Don’t lose out on marketing opportunities to passers by with the outward facing sunlight readable Displays but also help build brand loyalty once your customers are inside the building with the inward facing screens to highlight other products / services or reinforce your message / brand.


Window Displays (up to 3000cd/m²) – Visibility is critical when using street facing displays which is why our displays only use industrial grade high reliability high brightness panels so we have a solution for every application.


Simple Plug and Play or network updatable – With a built in HD Android media player you can update them using a USB memory stick i.e. simply load your pictures and videos onto a USB memory stick which will copy the files into its internal flash memory. Once you remove the memory stick the screen will then start playing the pictures and videos in a continuous loop. Or for a small charge you can update your screens remotely via LAN, WiFi or 4G. For more information enquire about the CDS Content Management System (CMS).


Blackening resistant screens – In direct sunlight most LCD panels will overheat and blackening on the panel will occur (you may have seen this with other suppliers?) but because CDS is a Displays specialist our engineers ensure we only utilise unique ultra-high brightness panels with specific high temp Liquid crystal that can withstand surface temperatures up to 110˚C. Consequently no blackening defect occurs making the CDS solution the number one choice for Digital Signage in retail window displays.


Integrated Ceiling Mount to give complete solution – The Display solution comes with an integrated wire hanging mounting solution so no additional ceiling mount is required.


Super Slim Design – CDS offers the slimmest double sided display available on the market whilst also offering more high end solutions up to an amazing 3000cd!


If a business is going to invest in window screens, it should fully understand not just any display will do the job well. Only a super-bright screen engineered for the task will be effective in full sunlight. And only a dual-sided display that’s tuned to the lighting and visibility challenges of windows, as well to the aesthetic demands of a window display, makes sense.